Will hiring Jerry Seinfeld for its $300m advertising blitz enable Microsoft to finally regain the limelight?

I think if Jerry Seinfeld can buy Apple, ruin Google, and humble MySpace, Microsoft may be on to something by hiring him as their advertising "face". Otherwise, they should instead HIRE SOMEONE WHO DID NOT HAVE A MAC IN THE BACKGROUND OF EVERY SCENE OF HIS TV SHOW FOR TEN YEARS... HELLO?!!

Have a look at Jerry's apartment in perhaps every episode. There sits a Mac, whether a Classic, a 20th Anniversary, or a later desktop model, and even a PowerBook Duo (that laptop dock thing) at one time.

Chalk another FAILURE up for Microsoft. Jerry is looking a bit like a bit of a - dare I? - advertising whore with this deal. So it makes him out to be a has-been, too, in one interpretation.

This is supporting the idea behind an article I am working on: The days of the biggest geek and his pals fooling the world are slowing whittling away. More consumer sense = less ability to fool them into buying a GM car when they can get a Honda.

I hope Jerry will pass me a few bucks since I need it more than him. I'll keep this to myself if he does. Oops, too late.

Will hiring Jerry Seinfeld for its $300m advertising blitz enable Microsoft to finally regain the limelight? | Fast Company